WELCOME
WORKBOOK
MODULE 1: BRANDING & TYPES
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1.1 What is branding? (0:39)
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1.2 What are types? (0:36)
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1.3 What's the different between brand and type? (4:04)
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1.4 Why do we need branding? (0:29)
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1.5 How does the industry brand us? (1:28)
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1.6 Can my brand change? (0:46)
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1.7 What are some common types? (1:59)
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1.8 Typing & Branding Exercise (1:35)
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1.9 Homework - Brand Survey (1:14)
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MODULE 1 QUIZ
MODULE 2: HEADSHOTS
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2.1 What Are Headshots? (0:23)
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2.2 What Makes A Good Headshot? (1:17)
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2.3 Who Should Shoot Your Headshots? (1:28)
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2.4 Where Should You Shoot Your Headshots? (1:06)
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2.5 Low Res VS High Res (0:36)
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2.6 Printing Headshots
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2.7 LA Style Headshots (1:05)
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2.8 When Should You Get your Headshots Taken? (0:42)
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2.9 Organising Your Shoot (1:11)
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2.10 Headshot Exercises
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2.11 Homework - Practise Headshots (1:08)
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MODULE 2 QUIZ
MODULE 3: RESUME
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3.1 What Is A Resume? (0:22)
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3.2 Why Do You Need A Resume? (0:47)
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3.3 What Information Should Be On A Resume? (0:47)
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3.4 When Does A Resume Get Updated? (0:20)
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3.5 What File Format Should The Resume Be In? (0:17)
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3.6 What Is Billing? (4:02)
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3.7 What Not To Put On A Resume? (0:37)
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3.8 How Should A Resume Be Formatted?
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3.9 When Can I Put A Credit On A Resume? (0:41)
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3.10 HOMEWORK - Reformat Your Resume (0:20)
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MODULE 3 QUIZ
MODULE 4: CLIP LIBRARY
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4.1 What Is A Clip Library? (0:30)
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4.2 What Do We Put In A Clip Library? (0:37)
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4.3 Why Do We Need A Clip Library? (0:31)
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4.4 How Do I & My Rep Use The Clip Library? (0:32)
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4.5 Where Do I Keep The Clip Library? (0:35)
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4.6 Labelling The Clip Library? (0:59)
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4.7 Updating The Clip Library (0:33)
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4.8 Clip Library Exercise
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4.9 HOMEWORK - Clip Library (0:28)
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MODULE 4 QUIZ
MODULE 5: SHOWREELS
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5.1 What Is A Showreel? (0:31)
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5.2 What Should Not Be In A Showreel? (0:39)
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5.3 When Should I Have A Showreel? (0:26)
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5.4 Why Do I Need A Showreel? (0:24)
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5.5 How Do I Make A Showreel? (0:18)
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5.6 What Sort Of Reel Should I Have? (0:37)
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5.7 The History Of The Showreel? (2:09)
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5.8 What Clips To Use In A Reel? (0:19)
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5.9 What Makes A Good Showreel? (1:09)
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5.10 Showreel Exercise - Quality Control (1:40)
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5.11 HOMEWORK - Revamp Your Reels (0:23)
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MODULE 5 QUIZ
MODULE 6: COVER LETTER
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6.1 What Is A Cover Letter? (0:38)
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6.2 What Do I Need In A Cover Letter? (0:38)
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6.3 References/ Referrals (1:11)
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6.4 Files Or Links? (0:45)
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6.5 Too Many Materials? (0:33)
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6.6 Awards & Achievements (0:21)
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6.7 Email Signature (0:27)
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6.8 Writing The Cover Letter (1:33)
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6.9 Cover Letter Review
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6.10 HOMEWORK - Write Your Cover Letter (0:46)
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MODULE 6 QUIZ
MODULE 7: SOCIAL MEDIA MARKETING
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7.1 What Is Social Media? (0:38)
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7.2 What Are The Main Social Media Platforms? (0:22)
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7.3 Why Is Social Media Important? (0:35)
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7.4 How To Take Advantage Of Social Media? (1:31)
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7.5 Getting To Know Each Platform (2:03)
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7.6 What Are Hashtags & Why Are They Important? (0:59)
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7.7 Markets (1:17)
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7.8 Location Tagging (0:25)
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7.9 Private VS Public Profiles? (0:53)
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7.10 Captions (0:30)
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7.11 How To Get Your Buyers Attention? (1:11)
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7.12 How To Take Advantage Of Each Medium? (0:40)
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7.13 Stories & Lives (0:35)
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7.14 Branding Across Social Media (0:33)
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7.15 Social Media Calendar (0:16)
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7.16 HOMEWORK - Social Media Cleanup (0:35)
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MODULE 7 QUIZ
MODULE 8: LOGLINES & COME ONLINE
FINAL MESSAGE
HOTSHEETS
